Ultimate Branding Checklist for Entrepreneurs: 30 Actionable Items


Do you need this Ultimate Branding Checklist? Yes –

  • if you are an entrepreneur
  • if you find it particularly difficult to stand out among a crowded space of startups and brands
  • if you are unfamiliar with brand building

Don’t worry, we can help you get started by creating a unique and differentiated brand image that will help you stand out in the long term, alongside with your great product and services.

1. Mission

Describe what a company wants to do now. Having a clear mission will help you stay on track in your business.

2. Vision

Identify what your company wants to do in the future. What are your future aspirations?

3. Core Vales

Determine the core values you believe in your brand. Be true and clear on what your brand stands for. We help you brainstorm your brand’s core values in this article.

4. Unique Selling Proposition

Know your USP and distinguish yourself from competitors. It’s about what you will deliver and how you do so.

5. Competitors

Identify your competitors. Learn from their strengths and identify what makes you different. 

6. Target Niche

Define your niche such that you will have a clearer focus when creating products and marketing your brand.

7. Target Audience

Identify your ideal customers or client types. Knowing your target audience well allows you to better find, connect with and serve them.

8. Content Strategy

List out blog post ideas, Instagram stories and other social media contents. Stay focused within your niche.

9. Domain

Purchase your domain. Secure the URL for your business website.

10. Business Email

Create a business email to handle customer inquiries. A branded email will instill greater confidence in customers’ minds.

11. Website

Launch your own website. A professional website will help convince your leads into genuine customers. 

12. Logo

Choose your logo wisely. It will be an anchor of your brand as it will be one of the most memorable parts of your brand. 

13. Color Palette

Use a unique color palette. This will offer a consistent vibe to your brand. Apply the same color palette consistently across various online media outlets.

14. Font

Stick to the same font size and font family helps create a smooth, consistent look. Select matching fonts that stay true to you..

15. Mood Board

Example of a mood board.

Create a mood board that sets the mood and style of your brand. It can include fonts, textures, images etc. Learn how to design a creative mood board here.

15 More Tips? Get the Full List!

We will cover all 30 actionable points in the full version our checklist. You can get a free copy by joining my email list.